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Professionnel")
Ce qui était autrefois une réalité stable pour certains, ne le sera plus jamais pour la plupart ; une économie stable et en croissance, un emploi à vie et un besoin toujours croissant pour les produits que nous créons pour le monde ne sont plus une certitude, et pour certains, ne l’ont jamais été. Nous nous sommes habitués à ce que le changement soit une constante, et ce que nous avions l’habitude de décrire comme un monde VUCA fait place à une réalité d’aujourd’hui encore plus difficile à prévoir.
Bienvenue dans la nouvelle réalité des réalités en constante évolution
Ce n’est un secret pour personne que le paysage du monde des affaires évolue rapidement et que, pour survivre et prospérer, les organisations doivent être dotées des outils et des connaissances appropriés.
VUCA (VICA en français) et BANI sont deux cadres populaires souvent utilisés pour décrire les défis et les incertitudes de cet environnement en évolution rapide. Examinons de plus près ces cadres et ce qu’ils signifient pour les entreprises aujourd’hui.
Tout d'abord, VUCA !
Vous pensez peut-être qu’il s’agit d’un acronyme fantaisiste pour une nouvelle tendance en matière d’entraînement, mais VICA signifie en fait Volatilité, Incertitude, Complexité et Ambiguïté. Développé par l’US Army War College dans les années 1990, il a été utilisé pour décrire le paysage géopolitique imprévisible et en évolution rapide qui a suivi la fin de la guerre froide. Aujourd’hui, elle est utilisée pour décrire les défis et les incertitudes auxquels les organisations sont confrontées dans un large éventail de contextes, des changements économiques et politiques aux perturbations technologiques et aux pandémies mondiales.
Volatilité concerne le rythme et l’ampleur des changements dans l’environnement de l’entreprise. Incertitude décrit le manque de prévisibilité et l’incapacité à savoir ce qui se passera à l’avenir. Complexité fait référence à l’interconnexion et à l’interdépendance des différents facteurs de l’environnement économique. Enfin, Ambiguïté décrit le manque de clarté et l’existence d’interprétations et de perspectives multiples
Passons à BANI
BANI est l’acronyme de Brisable, Anxieux, Non-linéaire et Incompréhensible. Développé par le futurologue et auteur Richard Watson, BANI met l’accent sur la fragilité et la vulnérabilité des organisations face aux changements imprévisibles et non linéaires, ainsi que sur le besoin de flexibilité et d’adaptabilité face à l’incertitude.
Brisable fait référence au potentiel de rupture des systèmes et des structures sous l’effet du stress et de la pression. Anxieux décrit l’impact émotionnel et psychologique que l’incertitude et l’imprévisibilité peuvent avoir sur les individus et les organisations. Non-linéaire fait référence au fait que de petits changements peuvent avoir des effets importants et imprévisibles dans des systèmes complexes. Enfin, Incompréhensible décrit le fait que certains changements peuvent être impossibles à comprendre ou à prévoir, et que les organisations peuvent avoir besoin de développer de nouveaux modes de pensée et de fonctionnement pour s’adapter.
Similaires et différents à la fois !
VUCA se concentre sur les défis de l’environnement de l’entreprise et la nécessité de s’adapter, tandis que le cadre BANI se concentre sur les moteurs du changement et la nécessité d’innover. Le cadre VUCA s’intéresse davantage au fonctionnement interne de l’entreprise, tandis que le cadre BANI s’intéresse davantage aux forces externes qui sont à l’origine du changement.
Comment les entreprises peuvent-elles appliquer ces cadres dans la pratique ? Le cadre VUCA est souvent utilisé par les entreprises pour élaborer des plans stratégiques qui s’adaptent aux circonstances changeantes. D’autre part, le cadre BANI est souvent utilisé par les entreprises pour identifier les tendances émergentes et les opportunités d’innovation.
Un monde changeant et imprévisible
Ces deux cadres peuvent être des outils précieux pour les entreprises qui cherchent à relever les défis du paysage corporatif. Le cadre VUCA met l’accent sur la nécessité de s’adapter et d’être flexible, tandis que le cadre BANI met l’accent sur la nécessité d’innover et d’être conscient des tendances émergentes.
Il en ressort que les entreprises doivent être équipées des bons outils et des bonnes connaissances pour prospérer dans l’environnement commercial d’aujourd’hui. Qu’il s’agisse d’une petite startup ou d’une grande entreprise, il est essentiel de comprendre les défis de la volatilité, de l’incertitude, de la complexité et de l’ambiguïté, ainsi que les moteurs du changement. Alors, respirez profondément, restez flexible et adaptable, et restez à l’écoute des tendances émergentes. En adoptant le bon état d’esprit et la bonne approche, votre entreprise pourra non seulement survivre, mais aussi prospérer dans ce monde en constante évolution.
