Agile Marketing Certification

Discover the Power of Agility in Today's Marketing Landscape

3 time zones available:
Europe + APAC / UK + USA / Canada

Learn how to deliver valuable marketing content at the right time and place, to the right customer

Natascha Speets

Lean Agile Marketing and Agile leadership Trainer and Agile Coach.

I’m excited to guide participants through a transformative journey that merges the dynamic principles of Agile with the strategic execution of marketing. This course is not just about learning the theory; it’s about applying Agile practices to real-world marketing challenges to drive growth, innovation, and customer satisfaction. We’ll dive into case studies, participate in interactive sessions, and use practical tools that will equip you with the skills to make immediate, impactful changes in your marketing approach. Whether you’re a seasoned marketer or new to the field, this course will empower you to lead marketing efforts that are responsive, customer-centric, and results-driven. Get ready to start your Agile Marketing journey and become an agent of change in your organization”.

Booking request for dates

Pay in 1, 2 or 3 installments

ICP-MKG 2 days

Agile Marketing Training
799 or $799
  • 14 hours live online training
  • Interactive environment
  • Innovative learning methods
  • Notebook and training material
  • ICAgile ICP-MKG Certificate
  • Language : English
Agile Marketing Training - Elevate Your Marketing Skills

Course Objectives ICP-MKG

A blend of theoretical knowledge and practical application

  • Defining Agile Marketing: Understanding the fundamental principles that drive Agile marketing and its importance in the modern marketing landscape.
  • Differentiating Agile Marketing: Learning what sets Agile marketing apart from traditional marketing approaches to leverage its advantages.
  • Customer Centricity: Shifting the focus from organizational goals to customer needs, ensuring that customer satisfaction is at the core of all marketing activities.
  • Building Customer Trust: Strategies for attracting and retaining customers by fostering trust through consistent and authentic engagement.
  • Outcomes Over Outputs: Emphasizing the achievement of tangible results and impacts rather than mere activity and production.
  • Marketing Backlogs: Utilizing marketing backlogs to prioritize and achieve desired outcomes efficiently.
  • Adaptive Tools and Strategies: Employing tools that allow for adaptive, customer-centric marketing tactics that can evolve with customer needs.
  • Cross-Functional Collaboration: Encouraging teamwork across different departments to deliver holistic marketing value that aligns with customer outcomes.
  • Culture of Experimentation: Cultivating a marketing culture that embraces experimentation, learning from successes and failures, and informed decision-making.
  • Agile Marketing Case Studies: Analyzing real-life case studies to illustrate the practical application of Agile marketing principles and the results they can yield.
ICAgile Training Agile Marketing

Course Program ICP-MKG

2 Days to Starting with Agile Marketing practices


  • Agile Marketing Drivers and Criticality 
  • Marketing to Serve vs. Marketing to Sell  
  • Defining Agile Marketing
  • Differentiating Agile Marketing


  • Customer Centricity Over Organizational
  • Understanding Customer Needs
  • Attracting and Retaining Customers by Building Trust


  • Attracting and Retaining Customers
  • Achieving Outcomes Through Marketing Backlogs 
  • Tools for Adaptive, Customer-Centric Marketing


  • Delivering Marketing Value Through Cross-Functional Teams
  • Continuous Collaboration and Alignment Around Customer Outcomes
  • Making Marketing Work More Sustainable 


  • Flow-Based Approaches and WIP for Agile Marketing 
  • Benefits of Short Iterations for Marketing Work 


  • Creating a Culture of Experimentation and Validated Learning 
  • Using Marketing Data to Inform Pivot / Persevere Decisions


  • Agile Marketing in Real Life (Case Studies) 
  • Crafting a Compelling Vision for the New Marketing Approach 
  • Starting Your Agile Marketing Journey 
  • ICAgile ICP–MKG Certificate
  • 14-hour live online training sessions with your group
  • Lecture, exercises and live discussions in an interactive environment
  • Notebook and training material
  • Innovative and active learning methods

This class is taught online using Zoom as our online meeting place where we will discuss, present and experiment with the different stances and roles of an Agile Coach. The Online course delivers the exact same content and at the end you receive the same certificate.

We meet 4 times over 2 weeks. During our 3,5 hour online live conference we work towards our goal which is accompanying you to becoming a Certified Agile Marketing practitioner

To ensure high quality training for our students, we decided to limit our online Coaching Fundamentals classes to only 15 participants per cohort.

The course is suitable for anyone involved in marketing who wishes to adopt a more flexible, results-oriented approach that prioritizes customer needs and rapid iteration based on feedback and data.

This course is perfect for

  1. Marketing Professionals: Individuals in marketing roles who want to learn how to apply agile methodologies to improve their marketing strategies.

  2. Team Leaders and Managers: Those who lead marketing teams and want to foster a culture of agility, collaboration, and continuous improvement within their teams.

  3. Product Managers: Professionals who collaborate closely with marketing teams to ensure that marketing strategies are aligned with product development and customer feedback.

  4. Business Owners: Entrepreneurs and business owners seeking to implement agile marketing practices to enhance customer engagement and drive business growth.

  5. Marketing Students: Individuals studying marketing who want to supplement their education with practical, modern approaches to the field.

  6. Customer Relationship Managers: CRM professionals interested in leveraging agile marketing to better understand and respond to customer needs.

  7. Content Creators and Strategists: Those responsible for creating marketing content and strategies who can benefit from agile principles to remain adaptable and responsive to market changes.



The ICP-PDM training is open to anyone, but we do advise you
to come with your own experience as Product
Enthousiast. We will directly start applying the skills and frameworks in this intense training course.

In order to follow this online course in good conditions, you must also :

  • Have a good internet connection.
  • Have a computer.
  • Have headphones or speakers.
  • Be familiar with computers and the use of the Internet
  • Having relevant experience working with projects.

You will receive your ICP-MKG certificate at the end of our course.

Access to all our training courses is immediate once the registration is validated.

For public training courses open to all, you can register as long as the date of the training is posted in the agenda. You can reserve your training by buying your ticket on the site directly, or send us a message by email.

  • Hosting of trainees in a dedicated online training conference room (zoom)
  • Access to The Agile Company community
  • Access to the private group of the cohort
  • Toolbox
  • Work on «board Miro»
  • Exercises and work in sub-groups
  • Interactive and participative teaching method
  • Projected training support documents
  • On-line availability of support documents following the training
  • Training workbook
  • Online attendance sheets
  • Oral questions
  • Group role plays
  • Pre- and post-training assessment forms
  • Certificate of completion of the training action

Every effort is made to make our courses accessible. In order to establish the necessary adaptation arrangements, trainees with disabilities are invited to contact us at
Agefiph is one of our resource partners (


Language : English
Duration : 2 days
Certification : YES: ICP-MKG
Level : Professional

Meet our certified agile trainers

Passionate about Agile, we work together as a team to deliver meaningful change for our clients. We make it our mission to inspire change with our enthusiasm and knowledge of Coaching, Agile Teams and Organizational Agility.

Online ICAgile Lean Portfolio Management Course Program

What to expect


The Agile Marketing Essentials course is a progressive program designed to impart a deep comprehension of contemporary marketing management within the realm of business agility and innovation. With a focus on the latest trends and techniques transforming the marketing domain, this course arms professionals with sophisticated insights and best practices in Agile methodologies, equipping them to navigate and lead their organizations to triumph in a dynamic market landscape.


This Agile Marketing course presents a strategic framework for professionals seeking to guide and enhance their organization's marketing agility. This program focuses on empowering participants with practical, actionable knowledge that enables them to lead and implement Agile marketing principles effectively, from conceptualization to delivery. It is dedicated to equipping marketing leaders and practitioners with the skills necessary to drive business adaptability and to play a crucial role in the successful adoption and execution of Agile methods within their marketing efforts.


The Agile Marketing training focuses on the core concepts of Agile marketing, emphasizing the importance of understanding and implementing agile principles, the shift towards customer-centric strategies, and the use of data and collaboration to drive marketing success.

What makes this Agile Course different

Even online, our courses are highly immersive, which means that you will not see many PowerPoint presentations. You are put to work immediately and start learning by doing and experimenting with the tools explained and modeled by your peers and your ICAgile Accredited trainer.

Case Studies

In Agile marketing training, the incorporation of new technologies through case studies enables participants to grasp the practical application of Agile principles in product management within real-world contexts. These case studies often include innovative marketing techniques and technologies that are currently influencing societal trends, offering significant insights and practical examples. This approach helps learners to understand how Agile methodologies are applied in dynamic, modern environments, enhancing their ability to adapt and innovate in their marketing strategies.

Interactive & experiential

The course structure is designed to facilitate reflection, discussion, and hands-on practice. Offered by The Agile Company, these sessions are experiential in nature, encouraging discovery and active learning. As soon as you enter the classroom, you'll be engaged in practical activities, allowing you to apply what you learn immediately.

Practical skills

Attendees of this agile marketing training course will acquire practical experience in Agile marketing, equipping them with the skills to promptly implement their newfound knowledge in their professional roles. The course is expected to encompass interactive activities, collaborative group projects, and realistic simulations, all aimed at strengthening hands-on capabilities in Agile practices.

Frequently Asked Questions

The only difference is the way the content is delivered, meaning that you can follow the online program from your home or office, instead of being present in a class room. We decided to stretch the program over 2 weeks, which actually gives you more time to practice in between sessions.

Yes. The certificate issued after the program is exactly the same as the one you would receive after an in-class course. The Certificate doesn’t mention if you followed an online or in-class course.

There are no conditional pre-requisites for this certification program. It is however advised to have good working knowledge of at least one Agile framework, and if you have working experience in an agile environment, that would be a plus. 

No. The course is a knowledge based certification program. This means that the course is designed to cover all the learning objectives required by ICAgile. We ask you to keep your camera on and have a good working microphone so you can actively participate in the many coaching and mentoring activities, breakout sessions, teach-back moments and presentations.

Never. The Agile Coach Certificate issued by ICAgile after this certification program has lifetime validity.

Two weeks before the start of the course, and before each session you will receive part of your workbook. We ask you to print the pages and use them during the session. At the end of the program you can bind them together with the slides you found interesting and other notes you took during the session, to keep as a reference.

Usually within a few days after completion of the course, ICAgile will send you your certificate.

We will send you an invitation to join our Zoom conference room by email. The link will open a window. If you have never used Zoom before, we recommend you open this window a couple of minutes before the session starts so you can download the application if your browser requires this. You can then keep the window open untill your trainer opens the classroom and the session begins.

Discover our Agile Fundamentals Program
Agile Fundamentals The Agile Company
Agile Fundamentals
Have a question? We'll contact you
Let's meet

“Nothing beats a face-to-face conversation to understand your company’s history and discover its needs.”

Natascha SPEETS, founder of The Agile Company

A totally free and non-binding meeting.
We explain everything about Organizational Agility and how we can help you reap its benefits for your team.