Many organizations confuse projects and products, which weakens ownership, lifecycle thinking and value delivery.
ICP-PDM
Agile Product Management Certification
Elevate your agile product management skills and stay ahead of the curve. From vision to market through focused strategy.
- 14 hours live online training leading to ICP-PDM certification
- Optional extra day for advanced product strategy, pricing, AI and product leadership
- Hands-on product tools, case studies, simulations and outcome-oriented roadmaps
- Designed for Product Owners, Product Managers, Leaders, Coaches and Product people
Includes the ICAgile Certified Professional – Agile Product Management (ICP-PDM) certification. 2 time zones available: Europe / UK and USA / Canada.
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From vision to market
Position your product in a complex, high-demanding market through focused strategy.
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ICP-PDM certification
Receive the ICAgile Certified Professional – Agile Product Management certificate after completing the course.
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Hypothesis-driven product work
Move from assumption-driven delivery to hypothesis-driven product development and product-market fit awareness.
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Interactive and experiential
You are put to work immediately through exercises, group projects, simulations and real product conversations.
Trusted by professionals worldwide
Coaches, agile leaders, Scrum Masters and transformation consultants.
14h
live training included in the ICP-PDM path
7h
optional extra learning for the full Agile Product Management course
15
maximum seats per cohort for quality learning
Why now
Why product management needs a modern reset
Product work is no longer about shipping features faster. Modern product leaders need to connect market evidence, business strategy, customer needs, team capability and ethical technology choices.
Product teams often rely on assumptions instead of testable hypotheses, delaying real learning from the market.
Stakeholder requirements, customer needs and organizational capabilities are frequently misaligned.
Without a strong product vision and strategy, teams fall into feature delivery, bias and the commoditization trap.
The TAC difference
What makes this Agile Product Management course different
This course combines ICAgile learning objectives, modern product practice, product coaching, AI-related case studies and immediate application.
Modern approach
The course reflects the current industry landscape, latest technologies and modern Agile practices.
Real-world case studies
Participants explore cutting-edge products and technologies shaping society today, with practical product management implications.
Practical skills
Interactive exercises, group projects and simulations help participants apply product management tools immediately.
Societal and ethical impact
The course explores the broader implications of technology and product choices on society.
Experienced instructors
Delivered by experienced product managers, product coaches and Agile trainers with current field experience.
Product Coaching Track
Part of The Agile Company’s Product Coaching Track, connecting product ownership, product management and professional coaching skills.
What you will be able to do
What you will be able to do
By the end of the course, you will have a stronger product lens and a practical toolkit to connect product discovery, strategy, delivery and learning.
01
Identify how the shift from project to product changes product management.
02
Analyze the product lifecycle and adapt product activities accordingly.
03
Position a product to meet market, customer and organizational needs.
04
Prepare a product strategy and outcome-oriented product roadmap.
05
Use research to identify product ideas, solutions and market signals.
06
Build a prototype and collect useful feedback.
07
Apply value-based filtering tools to align teams and stakeholders around outcomes.
08
Avoid product management bias and the commoditization trap.
By the numbers
Professional product management, grounded in practice
A compact, certification-oriented learning journey for product professionals who need modern, applicable product management skills.
14h
live training included in the ICP-PDM path
7h
optional extra learning for the full Agile Product Management course
15
maximum seats per cohort for quality learning
Lifetime
validity of the ICAgile ICP-PDM certificate
Who is this for
Who this course is for
This course is designed for people who work with products, product decisions, product discovery, product strategy or product coaching.
This is for you if…
- Product Owners You want to move beyond backlog management toward product strategy, market understanding and outcomes.
- Product Managers You want to sharpen product strategy, lifecycle thinking, roadmapping and stakeholder alignment.
- Product Marketers You want to connect market insight, positioning, value proposition and product evolution.
- Leaders and managers You need to support product teams and create better conditions for product-led value delivery.
- Coaches and Product Coaches You want to coach product systems, stakeholder dynamics and product decision-making.
This course may not be the best fit if
- You want a passive lecture The course is highly interactive and expects active participation.
- You only need a technical product tool demo The focus is product thinking, strategy, lifecycle, outcomes and decision-making — not only tool usage.
- You cannot join live practice The certification path relies on live interaction, breakout work and practical application.
Programme details
Everything you need to know.
- Duration
- 2 days / 14 hours. Optional extra day: +7 hours. Online public cohorts usually meet 4 times over 2 weeks in 3.5-hour sessions.
- Format
- Live online or in-person training. Zoom for online delivery.
- Delivery mode
- Online, public training or enterprise delivery
- Language
- English
- Level
- Professional
- Prerequisites
- No formal prerequisites. Good working knowledge of at least one Agile framework and Agile environment experience are recommended.
- Certification awarded
- ICAgile Certified Professional – Agile Product Management (ICP-PDM) + Professional Agile Product Management certificate by The Agile Company
- Support material
- Workbook, notebook, reference materials, Miro board, exercises, subgroup work and online support documents after training.
- Funding eligibility
- Public registration available directly online or by email. Enterprise training available on request.
- Europe price
- €799 for ICP-PDM 2 days; optional extra day €399; 2 days + extra day bundle €1195.
- USA / Canada price
- $895 for ICP-PDM 2 days.
- Seats
- 15 participants maximum per cohort.
- Conditions for success
- Good internet connection, computer, headphones or speakers, familiarity with computers and internet use, and relevant project/product experience.
- Accessibility
- Participants with disabilities are invited to contact contact@theagilecompany.org to define required adaptations.
Programme structure
Course program
The curriculum covers the standard 2-day ICP-PDM learning path and optional extra themes for the full Agile Product Management course.
01 What is a product?
02 Product lifecycle
03 Early understanding
04 Product strategy
05 Planning
06 Defining a relevant product
07 Working with product teams
08 Product strategy & pricing
09 Leading product
What's included
What is included
The course fee includes the certification path, live training, learning materials and access to the Agile Community space.
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ICAgile ICP-PDM Certificate Included
Certification delivered by ICAgile after completion of the learning objectives.
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Professional Agile Product Management certificate Included
Additional course certificate by The Agile Company.
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14 hours live training Core path
Live online or in-person training depending on the selected cohort or enterprise setup.
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Optional 7-hour extra day Optional
Advanced themes including product strategy, pricing, AI, leading product and product system coaching.
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Notebook and training material Included
Reference materials, workbook and learning supports for use during and after the course.
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Agile Community access Included
Lifelong membership in The Agile Company Agile Community space.
Certification & career ROI
Certification
This course leads to the ICAgile Certified Professional – Agile Product Management (ICP-PDM) certification. No exam is required; certification is based on active participation and coverage of ICAgile learning objectives.
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Join the live course
Attend the interactive live sessions and actively participate in exercises, breakout sessions and group work.
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Cover ICAgile learning objectives
The program covers the ICP-PDM learning objectives through product strategy, lifecycle, discovery, roadmapping and product teams.
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Receive your certificate
Usually within a few days after completion, ICAgile sends the certificate. The ICP-PDM certificate has lifetime validity.
Meet your trainers
Practitioners, not just lecturers.
Norbert Steinhauser
Agile Product Management Trainer and Product Coach
Professional Product Coach, solution-oriented strategist and passionate trainer
Norbert is a professional Product Coach, a solution-oriented strategist and a passionate trainer. Engaging and exemplary in his dedicated approach, he helps clients and students understand the real learning behind any tool or framework. With empathy for people and a strong drive for results, his no-nonsense approach to Product Management helps participants reconnect with their craft.
Natascha Speets
Agile Change & Transformation Coach
Founder, Agile trainer and transformation coach
Natascha trains coaches at The Agile Company to be a driving force behind transformation initiatives. Passionate about Agile and modern training techniques, she adapts her coaching stance to individual needs with competency, enthusiasm and authentic interest.
Upcoming cohorts
Upcoming Agile Product Management sessions
Multiple online cohorts are available across Europe / UK and USA / Canada time zones, including evening, afternoon and fast-track formats.
Recommended
⚡ Fast Track
September 2 — 3, 2026
2 live sessions · Wednesdays & Thursdays
09:00 – 17:00
Europe/Paris
View full schedule
- September 2026: 2, 3
Invoice & company payment available
☽ Evening
October 20 — 29, 2026
4 live sessions · Tuesdays & Thursdays
18:00 – 21:30
Europe/Paris
View full schedule
- October 2026: 20, 22, 27, 29
Invoice & company payment available
☽ Evening
December 8 — 17, 2026
4 live sessions · Tuesdays & Thursdays
18:00 – 21:30
Europe/Paris
View full schedule
- December 2026: 8, 10, 15, 17
Invoice & company payment available
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Questions
Frequently Asked Questions
How is the virtual program different from the in-class program?
The only difference is delivery mode. You follow the online program from home or office instead of a classroom. The online format is stretched over two weeks, giving more time to practice between sessions.
Do I receive the same certificate?
Yes. The certificate is the same as for an in-class course and does not mention whether the course was online or in-person.
What are the prerequisites?
There are no conditional prerequisites. It is advised to have a good working knowledge of at least one Agile framework, and experience in an Agile environment is a plus.
Do I have to take an exam?
No. ICP-PDM is a knowledge-based certification program. Certification is based on participation and coverage of ICAgile learning objectives.
How often do I need to renew the ICP-PDM certificate?
Never. The ICAgile certificate has lifetime validity.
Do I need to prepare anything before the virtual classroom?
Before the course and before each session, you receive part of your workbook. You may be asked to print pages and use them during the session.
When will I receive my certificate?
Usually within a few days after completion of the course, ICAgile sends your certificate.
How do I enter the virtual classroom?
You will receive a Zoom invitation by email. If you have never used Zoom, open the link a few minutes before the session so the application can download if needed.
✓
Same certificate online or in-class
A clear, low-risk certification path
The online course delivers the same content and the same ICAgile certificate as the in-class format. You receive practical materials, live facilitation, community access and clear guidance to complete the certification path.
Investment
A clear path to your next professional level.
Designed for professionals who want structured learning, practice and certification support.
Ready when you are
Become a certified Agile Product Management professional
Build a stronger product strategy practice, learn modern product management tools and earn your ICP-PDM certification.
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Next cohort · 2 Sep 2026
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