Advertising campaign measurement
When you arrive on our website from an advertisement or a tracked link, we record the campaign information contained in the link (source, medium, campaign name, content), the website you came from (domain only) and the first page you visited. If you accept marketing cookies, we also record the Google Ads click identifier (gclid). This information is attached to your registration so that we can measure which campaigns lead to registrations.
- Legal basis: our legitimate interest in measuring the effectiveness of our own campaigns (campaign information); your consent (Google Ads click identifier and conversion measurement), which you can withdraw at any time via the cookie settings.
- Recipients: The Agile Company; Google Ireland Ltd for Google Ads conversion measurement, only with your consent (possible transfer to Google LLC under the EU-US Data Privacy Framework).
- Retention: click identifier and consent status: 90 days; campaign information: 25 months; unpaid cart data: 30 days.
- Your rights: access, erasure, objection, withdrawal of consent: contact [adresse de contact RGPD].
