The role of a Product Owner is often misunderstood. Some think it’s just about managing a backlog or writing user stories. Others assume it’s project management in disguise. But real Product Owners don’t just manage features—they steward value, align people, and create clarity in the chaos. Their work is part product strategy, part facilitation, and […]
What is a Product Owner and what do they do? Read More »
Picture this: it’s Monday morning, your to-do list is as long as a CVS receipt, and you’re already fantasizing about smashing your phone with a hammer just to stop the notifications…
Ready to jump into the thrilling world of Product Management, where everyone thinks the secret ingredient is “delivering more features than the competition”…
Get Real with Product Management: 6 Classic Pitfalls (and How to Dodge Them Like a Pro) Read More »
Forward-Focused Scenario Planning is not about predicting the future. Instead, it involves exploring multiple potential futures by considering different combinations of assumptions and events. These scenarios are not forecasts but rather alternative visions of how the future could unfold.
Unlocking the Future: How Scenario Planning Empowers Leaders to Thrive in Uncertainty Read More »
Picture this: it’s Monday morning, your to-do list is as long as a CVS receipt, and you’re already fantasizing about smashing your phone with a hammer just to stop the notifications…
How Tomatoes Can Save Your Life (Well, Sort Of) 🍅⏱️ Read More »
Become an ICF coach and Professional Agile Coach with The Agile Company’s Agile Coaching courses
Reach your ICF Credential with The Agile Company Read More »
Scrum is an agile framework that can offer a structured approach to managing marketing campaigns and initiatives. It emphasizes collaboration, adaptability, and iterative progress. In Scrum, marketers work in short, time-boxed iterations called sprints, typically lasting 1-4 weeks….
Agile Marketing using Scrum Read More »
In the dynamic world of marketing, achieving success goes beyond mere output. While the quantity and speed of work are important, true value lies in the outcomes generated by marketing projects and actions. Focusing on outcomes ensures that efforts align with business goals and deliver measurable results…
Outcome-Oriented Marketing Read More »
Agile product management practices have revolutionized the way product managers operate in dynamic and customer-centric environments. As a product manager in an agile setting, adaptability becomes the key to success.
Ethical Marketing Practices Read More »
Agile product management practices have revolutionized the way product managers operate in dynamic and customer-centric environments. As a product manager in an agile setting, adaptability becomes the key to success.
Mastering Agile Product Management Read More »
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